Dare, εδω ειναι ενα κειμενο που σωζεται σε διαφορα blogs και αφορουν την μηνυση και την καταστροφη των σετ της Enlighten. Η επισημη δικαιολογια "Η προστασια των παιδιων μην κοψουν τα χερια τους".
More than 54,000 copies of LEGO products were destroyed
Last year, the customs authorities in Finland seized a large consignment of copy products in transit between China and Russia. There were 54,514 sets – totalling 10.5 tons of imitation productions – all of them blatant copies of LEGO products but marketed under the Enlighten brand name. The LEGO Company has since won an action against the Chinese perpetrator confirming the arrest of the goods, based on judgment by default (the defendant failed to turn up in court).
The judgment orders the destruction of the copy products. Disposal took place on Thursday, at Kymenlaakson Jδte Oy in Finland, where the bricks was crushed and incinerated.
Henrik G. Jacobsen, Corporate Attorney at the LEGO Company, says: “We are very happy with the judgment. It is a very important result in our effort to counteract imitation products – which mislead consumers. Not only do Enlighten products copy our packaging down to the last detail, but they contain brick components of a poor quality. There was a serious risk that children would have cut themselves or otherwise come to harm if an Enlighten component had broken during the course of normal play. Consumers in general expect quality products from the LEGO Company. So they would be misled if they thought they had bought an original LEGO product – if in fact it was actually a low quality product.”
This is the largest shipment of LEGO imitations ever seized by customs authorities for the LEGO Company, and Henrik G. Jacobsen is very satisfied with the way the Finnish customs have handled the case: “The health and well being of consumers could have been at risk if this enormous shipment of copy products had reached its destination in Russia.”
Ολα περικλειονται στην τελευταια φραση του κειμενου απο τον εκπροσωπο της Lego τον H.G.Jacobsen. Η δικαιολογια περι risk για το enormous shipment και τον κινδυνο που θα δημιουργουσε, μαλλον θα κλονιζε τα θεμελια της κερδοσκοπιας τους για τα καλα. Υπηρχε μεχρι προτινος στο press release της Lego στο site της ως προπομπος διασφαλισης των παιδιων αλλα εχει πλεον κατεβει για ευνοητους λογους. (
http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=13026&countrycode=2057&yearcode=&archive=false)
Αυτη ειναι η Lego σας.